Role: Lead Designer and Consultant
Overview
In collaboration with Euromoney’s marketing and legal teams, I spearheaded the design and development of a comprehensive internal campaign aimed at raising awareness about anti-bribery and corruption policies. The initiative spanned one week and was tailored for global distribution, ensuring accessibility across multiple regions and languages.
Strategic Approach
Recognising the importance of engaging internal communications, we advocated for treating compliance messages as standalone campaigns, rather than supplementary materials from the legal department. This approach emphasised clarity, relevance, and visual appeal, transforming a traditionally dry subject into an engaging experience for employees.
Deliverables
I led the creation of various assets to support the campaign:
Posters: Designed to capture attention and convey key messages succinctly.
Responsive Email Templates: Ensured compatibility across devices, enhancing accessibility.
Screen Displays: Developed for use in common areas, reinforcing the campaign's message.
Webcasts: Collaborated with the team to produce and edit informative videos for internal distribution.
These materials were localised into multiple languages, ensuring inclusivity and understanding across the organisation.
Outcome
The campaign received positive feedback for its accessibility and effectiveness in communicating complex compliance topics.
This project underscored the value of cross-functional collaboration and the impact of thoughtful design in conveying critical information.
Tim Bratton, General Counsel & Company Secretary at Euromoney, commended the initiative:
Just a quick note to say ‘great job’ on ABC week. I am proud of the way we have worked to bring it all together. I think we have delivered something which is accessible and informative, not always easy for a topic like this. We talk a lot about best-of-both worlds at Euromoney. This has been a standout example of us putting that into practice. Expertise from the centre (across IT, design, marketing, risk, compliance, legal) to help our businesses perform even better. I want to particularly thank Will whose design skills really helped get the message home (I think you may hear from us again!).
Tim Bratton - General Counsel & Company Secretary at Euromoney
