Role: Lead Designer & Frontend Engineer
Project Overview
CEIC, a Euromoney PLC product, had established itself through reputation and word of mouth, with minimal investment in traditional marketing. Their existing brochure site underperformed, prompting the marketing team to seek a strategic overhaul. The objective was to enhance inbound traffic and ensure sustained user engagement.
Strategic Approach
The project presented several challenges:
- Branding Evolution: The newly established brand guidelines were print-focused, necessitating adaptation for digital platforms.
- Content Management: The sheer volume of content and data generated required efficient management tools.
- Third-Party Collaboration: Implementation was carried out by a third-party agency, requiring effective handover and oversight to maintain design integrity.
To address these challenges, we:
- Adapted Brand Guidelines: Transformed print-centric designs into responsive, user-friendly digital interfaces.
- Streamlined Content Management: Developed tools to manage and display large volumes of data effectively.
- Enhanced Collaboration: Utilised Zeplin for seamless communication with the third-party agency, ensuring design consistency.
Implementation & Deliverables
Key deliverables included:
- A responsive website that adhered to the updated brand guidelines.
- Tools for efficient content management and display.
- Documentation and assets to facilitate smooth handover to the implementation team.
Outcome
The project resulted in a near-seamless transition to the implementation team. However, as is often the case, subsequent iterations lacked the initial UX and UI oversight, leading to deviations from the original design vision. This experience underscored the importance of establishing well-defined pattern libraries and evolving them into comprehensive design systems to support ongoing development and iteration.
