Role: Lead Designer & Frontend Engineer
Project Overview
International Telecoms Week (ITW) is a flagship event within the Euromoney portfolio, known for its longstanding reputation and global reach. Following the launch of a refreshed brand, I led the design and development of a new website to reflect this identity. The project also provided an opportunity to modernise the platform, streamline content management, and integrate more effectively with back-office systems.
Strategic Approach
The approach centred on:
- Translating the new brand identity into a cohesive online presence.
- Simplifying and targeting content to enhance attendee experience.
- Introducing features that supported revenue and engagement, such as customisable messaging for sponsors.
- Maintaining a careful balance between selling the event and respecting its established tone, given ITW’s management structure within Euromoney.
Implementation & Deliverables
Key deliverables included:
- A responsive, user-friendly website aligned with the refreshed brand.
- Flexible content management that integrated seamlessly with back-office systems.
- Customisable features to highlight key messages and sponsor content.
- Bold, colourful branding that was a departure from the norm at Euromoney PLC, allowing us to try new angles and introduce small touches that helped sell the event without overselling it.
Outcome
The ITW redesign was well received across all stakeholders. The bold branding struck the right balance: eye-catching and fresh, yet sensitive to the expectations of the founding group.
The website delivered:
- Improved user experience: Clear navigation and targeted content for attendees.
- Enhanced operational efficiency: Streamlined content updates and integration with back-office systems.
- Brand impact: A cohesive, visually engaging platform that strengthened the ITW identity while respecting its history.
Ultimately, the project successfully modernised ITW’s digital presence and demonstrated how careful design, thoughtful branding, and sensitivity to organisational context can drive both operational and strategic value.
