Role: Lead Designer & Frontend Engineer
Project Overview
Following the success of euromoney.com, our team received several requests to replicate that success across other properties within the division. One such project was TP Week, which aimed to provide a template for rapid site creation across various platforms. Operating as a minor partner within the group, we faced constraints such as limited budgets and resources. The challenge was to create a functional, user-friendly site that met the needs of the stakeholders without extensive investment.
Strategic Approach
The project presented several challenges:
- Budget Constraints: Limited financial resources necessitated a lean approach to design and development.
- Content Complexity: Transfer pricing content can be dense and technical, requiring careful presentation to ensure accessibility.
- Mobile Accessibility: Given the diverse user base, ensuring the site was mobile-friendly was paramount.
To address these challenges, we:
- Streamlined Taxonomy: Worked closely with stakeholders to simplify the site's structure, focusing on essential content and eliminating unnecessary complexity.
- Responsive Design: Prioritised a mobile-first approach, ensuring the site was accessible and functional across all devices.
- User-Centric Design: Focused on clarity and readability, presenting complex information in an easily digestible format.
Implementation & Deliverables
Key deliverables included:
- A responsive website that adhered to the simplified taxonomy.
- User-friendly interfaces that presented complex content clearly.
- Documentation and assets to facilitate easy updates and maintenance.
Outcome
The TP Week site became a successful template for rapid site creation within the division. While initially perceived as a modest project, it has proven to be a reliable and effective solution, demonstrating that simplicity and functionality can lead to enduring success.
