Role: Lead Designer and Consultant
Project Overview
Euromoney Institutional Investor PLC launched Women@Euromoney as an internal initiative to promote and develop equal representation across the business. Open to all employees, the group aimed to foster an inclusive environment supporting gender equality.
I was approached to create a visual identity that resonated with the initiative's grassroots origins while staying aligned with the company’s broader branding. A key part of this was the creation of interactive experiences that made the initiative engaging and approachable, including the Arms@Euromoney avatar builder.
Strategic Approach
Our approach focused on creating a visual identity and supporting tools that were:
Inclusive: Representing the diverse spectrum of employees and perspectives within the organisation.
Authentic: Reflecting the grassroots, employee-led nature of the initiative.
Engaging: Introducing interactive elements like the avatar builder to make participation fun and memorable.
Aligned: Ensuring consistency with Euromoney’s broader branding while giving the initiative its own distinct presence.
Implementation & Deliverables
Key deliverables included:
- Logo Design: A simple, recognisable mark that encapsulated the initiative’s values.
- Visual Guidelines: A framework to ensure consistent application of the brand across communications.
- Supporting Materials: Templates and assets for presentations, events, and internal communications.
- Arms@Euromoney Avatar Builder: An interactive tool allowing employees to create personalised avatars, encouraging engagement and helping individuals connect with the initiative in a playful, inclusive way.
Outcome
The Women@Euromoney branding, paired with interactive tools like the avatar builder, gave the initiative a distinctive presence within the organisation. It enabled the initiative to communicate its values effectively, foster engagement, and support its mission of promoting gender equality and representation across Euromoney.
